Insights on getting found in AI

Articles on AI visibility, Answer Engine Optimization, and putting AI to work, written to be useful for you and readable by the engines you want recommending you.

Answer Engine Optimization

Your Best Content Is Being Read by AI. The Question Is Whether It Represents You.

Search has already changed. AEO gets you cited, not just ranked. Why AI answers are the new front door to your brand, and the four things that move the needle most.

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AI Advertising

The ChatGPT Ad Platform Just Opened Up: What Marketers Need to Know

ChatGPT's self-serve ad platform is here, with the gatekeeping and steep minimums gone. What the ads look like, and why it is really an AI visibility story.

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AI Search

There Are Three Versions of ChatGPT. Your Marketing Team Is Optimizing for One.

The answer ChatGPT gives depends on which version a person is using. If your marketing only accounts for one, you are invisible in the others.

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AI Visibility

Your Landing Page Is Invisible to AI. Here's What That's Costing You.

Most landing pages are built only for human eyes. Your prospects are asking AI the questions your page should be answering, and the answer goes to a competitor.

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