AIgnite Insights exists for one reason: to help businesses thrive as AI changes how customers find, choose, and trust.
Search is being rewritten in real time. Buyers who used to Google and scroll now ask ChatGPT, Claude, Gemini, and Perplexity and act on the answer. Most businesses have not caught up, which means there is a rare window to get ahead.
AIgnite Insights helps you seize it from both directions: get found in AI, so you are the business the engines name and recommend, and put AI to work, so your marketing runs faster, leaner, and smarter. We do not chase shiny objects. We connect AI to outcomes: growth, efficiency, and loyalty.
AC
Founder & Chief Strategy Officer
Alicia is a marketing executive with more than 18 years of leadership across enterprise, growth-stage, and startup companies. She has scaled marketing and revenue at CDK Global, SmileDirectClub, and Epsilon, directed more than $200 million in media investment, and helped deliver $1 billion in total shareholder returns.
At CDK Global she grew the advertising business from $40M to $170M and her team from 14 to more than 140. At SmileDirectClub she led brand and acquisition through $9B pre-IPO hypergrowth. At Epsilon she ran a $200M vertical and rebuilt trust with its largest account.
She founded AIgnite Insights to bring that enterprise-grade leadership to growing businesses, with a sharp focus on the shift everyone is racing to catch: getting found and recommended by AI. She blends data-driven marketing with AI, holds certifications in Generative AI, Applied AI, and Prompt Engineering, earned an executive degree from Harvard in Disruptive Strategy and Innovation, and works primarily in Claude.
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